MAXIMIZING POTENTIAL TYPOGRAPHY

Primary: Avenir Next, with Avenir and Arial fallbacks.
CSS stack: "Avenir Next", Avenir, Arial, sans-serif.
Headings: 600 or 700. Body: 400.

Avenir Next is proprietary. This library does not distribute font software or grant a font license. Use a licensed installed copy, or use the supplied Arial fallback and check line breaks. PNG logo artwork does not require a font installation. Avoid substituting fonts inside the logo artwork.

The editable brand guide and current presentation template use Arial for reliable editing. The guide includes an outlined Avenir Next specimen.