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The Maximizing Potential brand

Brand guidelines
& resources

Find the artwork and tools to represent Maximizing Potential clearly and consistently.

Download the guide PDF · 4.9 MBRead online (PDF, opens in a new tab)

Version 1.4 October 2026 32 pages

Maximizing Potential brand guide cover with gold accents and hexagonal photographsExplore the complete guide

01 / The identity

Our logos

The original mountain emblem and wordmark, ready for light and dark backgrounds. Download PNG artwork for everyday use, with separate treatments for light and dark backgrounds.

Preview background

Downloads include both treatments.

02 / The palette

Grounded in navy.
Accented with gold.

Navy, white and warm ivory create the foundation. Gold adds emphasis. Use deep gold for small accent text on light backgrounds.

Navy

RGB 8, 24, 44

Our anchor for text and dark surfaces.

White

RGB 255, 255, 255

Clear space and text on navy.

Warm ivory

RGB 247, 243, 234

A warm foundation for layouts.

Antique gold

RGB 176, 138, 60

Rules, accents and button fills.

Chevron gold

RGB 231, 183, 81

Bright accents on dark surfaces.

Deep gold

RGB 123, 90, 26

Readable accents on light surfaces.

Adobe swatches ASE · 1 KBWeb variables CSS · 1 KBColor values JSON · 2 KBPalette and font guidance ZIP · 27 KB

These are screen color values. For print, use a color-managed proof for the chosen material. See page 25 of the guide for text contrast combinations.

03 / The typography

Clear, readable type.

Avenir Next is our primary typeface. Arial is the reliable fallback for documents, presentations and shared files.

Primary family

Avenir Next

Maximizing
Potential.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
0123456789 & ? !

Regular · Demi Bold · BoldFont licensing

Document fallback

Arial

A practical
next step.

Use the licensed fonts available on your device. Our editable guide and presentation template use Arial to keep sharing reliable.

About Arial

Font files are licensed separately and are not included in the downloads. PNG artwork preserves the original lettering and does not require a font installation.

04 / Put it to work

Templates & artwork

Start with an editable file, add your content, and check the finished layout at its intended size.

Digital ad artwork preview

Digital ad artwork

Light and dark 1200 × 900 PNG layout references. Use the PowerPoint marketing templates for editable campaign text.

Digital ad PNGs ZIP · 82 KB
Flags, banners and keychains preview

Flags, banners and keychains

PNG artwork concepts and separate production guides. Confirm image resolution, dimensions, bleed and final supplier dielines before ordering.

Merchandise PNGs ZIP · 523 KB

Need to work with the guide itself?

Download the editable PowerPoint source. Strategy statements on pages 4–7 are proposed for leadership review.

Editable brand guide PPTX · 15.6 MB

The complete file library

Preview. Choose. Download.

See each file before downloading. Select any preview to enlarge it. Document previews show the first page; artwork previews show the individual PNG.

84 individual files

Prefer a complete collection?

All logo families ZIP · 1.6 MBDocument and marketing templates ZIP · 3.1 MB

05 / People & purpose

Show the work.

30 licensed stock photographs for collaboration, listening, practical making and community action. Check where each image appears before choosing one for a new layout. 5 are reserved for future use.

Showing 9 of 30 photographs · 5 reserved for future use

Four people gathered around a table with notebooks and pens; faces, gestures and collaborative interaction are visible in a naturally lit indoor setting.

Collaboration

Collaboration

Andy Barbour / Pexels

In the kit: Brand guide · page 1

Download from Pexels (opens in a new tab)License (opens in a new tab)
Two people talking at an outdoor table; the person on the left gestures above a notebook while the other listens. The scene includes a closed laptop and takeaway cup.

Learning

Listening and discussion

Keira Burton / Pexels

In the kit: Brand guide · page 2

Download from Pexels (opens in a new tab)License (opens in a new tab)
Three people wearing safety eyewear and blue aprons work around a mechanical build; hands, tools and the object being assembled are visible.

Making

Learning by doing

Mikhail Nilov / Pexels

In the kit: Brand guide · page 1

Download from Pexels (opens in a new tab)License (opens in a new tab)
Two volunteers cleaning a sidewalk with hand tools.

Community

Community action

RDNE Stock project / Pexels

In the kit: Brand guide · page 1

Download from Pexels (opens in a new tab)License (opens in a new tab)
Close view of hands working with a soldering iron and circuit board.

Making

Practical making

Mikhail Nilov / Pexels

In the kit: Brand guide · page 3

Download from Pexels (opens in a new tab)License (opens in a new tab)
A person seated in a wheelchair presents ideas on a whiteboard to two colleagues.

Collaboration

Shared ideas

Moe Magners / Pexels

In the kit: Brand guide · page 3

Download from Pexels (opens in a new tab)License (opens in a new tab)
A group seated around a study table in a bright library, with open laptops and books.

Learning

Multiethnic students doing research together in library

Kampus Production / Pexels

Reserved for a future layout

Download from Pexels (opens in a new tab)License (opens in a new tab)
Four people seated around a small table discussing written work beside tall windows.

Learning

Diverse students discussing project at table

Monstera Production / Pexels

In the kit: Brand guide · page 23

Download from Pexels (opens in a new tab)License (opens in a new tab)
Three volunteers smiling while organizing clothing, with a clipboard and clothing rack visible.

Community

Happy Group of Volunteers

Gustavo Fring / Pexels

In the kit: Brand guide · page 3

Download from Pexels (opens in a new tab)License (opens in a new tab)
Opening content excerpt from PHOTO-CREDITS.txtSource and credit list TXT · 10 KB
Opening content excerpt from photo-credits.jsonPhoto source manifest JSON · 17 KB

Each content placement in the guide and presentation uses a different photograph; asset previews show the actual files. Stock photographs do not depict Maximizing Potential events or participants. Download originals from the provider, keep the source and license records, and do not imply endorsement. Read the Pexels license .

06 / Keep it consistent

A few essentials.

Read the full guidelines
01

Use the supplied artwork. Keep the emblem and wordmark proportional. Choose the correct background treatment.

02

Make the message accessible. Use readable type, meaningful alt text and sufficient contrast.

03

Confirm the details. Replace template fields, verify contact information and confirm partner permission before publishing.

04

Proof before production. Merchandise artwork is a starting point. Confirm the supplier’s dimensions, bleed and finished proof.

Brand support

Working on something new?

Send the audience, format, dimensions and deadline with your draft.

maximizing.potential.admin@gmail.com